Articles

Breguet mixing neo-vintage aesthetics & modern physics = The Classique 7225 and 7235

Intro For its 250th anniversary, Breguet is doing what few brands still dare to do: going back to its roots without falling into relaunching the same designs. The maison launches the new Classique ...

The Swiss Watch Market faces a generational reset: From heritage to hybrid futures

Intro The 2025 Deloitte Swiss Watch Industry Study paints a picture of transformation. The traditional Swiss timepiece—once a universal symbol of taste and precision—is facing a major generational ...

Omega expands the Dark Side of the Moon line with 4 updated Speedmasters and new movements

Omega updates the Speedmaster Dark Side of the Moon for 2025 with four Master Chronometer models in refined ceramic cases, combining precision engineering and contemporary design in the brand’s mos...

Kollokium Projekt 02 FFF&F Edition (Friends, Family, Fools & Flippers)

Intro Kollokium, the experimental collective founded in 2020 by Manuel Emch, Barth Nussbaumer, and Amr Sindi (The Horophile), announced a completely different creation. Projekt 02 swaps the pixelat...

Girard-Perregaux Laureato Fifty (50th Anniversary Edition)

For its 50th anniversary, Girard-Perregaux revisits the Laureato, the brand’s integrated sports watch born in 1975. The new two-tone Laureato Fifty (limited to 200 pieces) celebrates this milestone...

The 2025 Santos de Cartier Titanium & a Black Dial with Superluminova for the Santos

Intro In 1904, Louis Cartier created the Santos for aviation pioneer Alberto Santos-Dumont, blending practicality with elegance in one of the first wristwatches ever designed for men. Over a centur...

Ressences' Limited Type 8 × Daniel Engelberg

Ressence: A visionary brand reimagining time For those that may not know Ressence, it was founded by industrial designer Benoît Mintiens. It is a Belgian watch brand that challenges traditional wat...

The luminous Kollokium Projekt 01 Variant F

Kollokium is a forward-thinking watchmaking collective founded in 2020 by Manuel Emch, Barth Nussbaumer, and Amr Sindi (aka The Horophile). The new watch by Kollokium, the The Projekt 01 Variant F ...

OMEGA at the 2025 MET Gala, New York

The highly anticipated MET Gala lit up again last night 5th May, at New York’s Metropolitan Museum of Art, bringing together fashion and creativity on its iconic red carpet. Several guests compleme...

LVMH appoints Jean-Christophe Babin new CEO of LVMH Watches,

LVMH has appointed Jean-Christophe Babin as the new CEO of LVMH Watches, effective April 1st, 2025. He will oversee TAG Heuer, Hublot, and Zenith, while also continuing as CEO of Bulgari. Babin rep...