Fariñas: building a thriving watch community in Spanish

Despite an impersonal approach, Fariñas has managed to cultivate a devoted following on various platforms. With over 6000 followers on Instagram and more than 9,000 subscribers on YouTube, his audience continues to grow at a steady pace, drawing in both watch enthusiasts and newcomers alike. His YouTube channel reports views as high as 65,000, a witness to his ability to engage a wide range of true wrist watch enthusiasts and viewers. 

“Doble Firma”: The Umbrella Brand that will continue to fuel this growth

It seems that his pursuit to further engage his growing community motivated Fariñas to recently launch a new collaborative project titled "Doble Firma." In this endeavour, he joins forces with Julio Iglesias to discuss watch brands, releases, trends, industry news, vintage models, and technologies. You can take a look at their YT channel here.

The format often includes guest speakers who bring additional expertise and insights to the discussions, enriching the experience for the audience.

"Doble Firma" is growing at a steady pace because it provides seasoned enthusiasts with an entertaining way to expand their knowledge. By inviting experts that are well-equipped to discuss a wide range of topics, Rafa and colleagues not only provide valuable insights about the industry but also foster a sense of aficionados’ community.

A bright future ahead based on passion and simplicity

It is all about accessibility in my opinion, especially in this niche. Due to how the content is shared, even individuals who are not familiar with the technical aspects of watches find themselves drawn into the content. Clear informal explanations and straightforward style make complex watchmaking-related topics easy to understand. As a result, a broader audience is learning to appreciate the craftsmanship and artistry behind watches.

In a time when social media is often filled with personal stories and influencer-driven narratives, Fariñas' and Doble Firma's approach was a breath of fresh air for me. Moreover, I believe that the joint dedication of collaborators to focusing on the watches themselves, without unnecessary personal distractions, has proven to be a winning formula so far. 

Will be watching closely how the Doble Firma continues to unfold and would love that they collaborate with Nerbezel soon too!