And...here we go again: the Swatch x Omega Mission to Moonphase New Moon

Omega and Swatch are introducing a new member to their already popular MoonSwatch collection. This timepiece follows closely on the heels of its predecessor, the white Snoopy MoonSwatch, captivating enthusiasts with its fresh design while retaining the beloved thematic elements that have defined this unique partnership.

Many purists seem a bit tired of reading about the anticipation and excitement surrounding this launch. However, this same positive turmoil underscores the continued success of the Omega x Swatch collaboration which remains a hit among fans and collectors alike.

Aesthetics

The "Mission to Moonphase New Moon" variant brings a dark-stealth-aesthetic twist to the table, embracing a darker theme that juxtaposes starkly against its predecessor's lighter tones. The watch features a matte black dial and case, beautifully contrasted with stark white markers, hands, and surrounds. This monochromatic scheme is further enhanced by black lume plots that seem almost void, adding a unique, mysterious vibe to the overall design. The lume itself glows green on the hands and markers, while the moon phase disc, a standout feature, shines in blue, highlighting crescent moons and stars, along with a playful secret message, "I can't sleep without a night light!".

Movement

Nothing new on this one. MoonSwatch collections traditionally prioritise accessibility and reliability, featuring simple quartz movements that complement their playful design and thematic richness. These pieces are about the joy of watch collecting and the storytelling. The focus remains on bringing a collectible piece that is fun to wear.

Availability & Pricing

The "Mission to Moonphase New Moon" is set to become available exclusively at Swatch boutiques starting April 8th, with a price tag of approximately €315. Despite its non-limited status, the anticipated demand and the tradition of scarcity surrounding MoonSwatch releases suggest that acquiring one might still be a challenge for enthusiasts, echoing the huge lines seen at previous launches. This pricing, marketing and distribution strategy reinforces the collection's position as a coveted yet attainable piece, offering fans and industry newcomers the thrill of the hunt and the satisfaction of ownership.