Chanel acquires 25% stake in MB&F, an Independent leader

MB&F, celebrated for its innovative approach to independent watchmaking, has unveiled a significant partnership with the renowned French luxury brand Chanel. Chanel has secured a 25% stake in MB&F, marking a key moment in the nearly two-decade journey of the watchmaker. This alliance is poised to provide MB&F with the necessary resources and stability to continue creating creative timepieces for enthusiasts like me, preserving its highly valued independence

Insights from the main guy, Max Büsser

Maximilian Büsser, who continues to hold a 60% stake in MB&F, described the partnership as a natural progression for the brand as it approaches its 20th anniversary. He underscored the importance of ensuring the brand's long-term sustainability in a favorable business landscape. Büsser also highlighted that Chanel's involvement would allow MB&F to remain independent without the pressure to prioritize growth. He pointed out that the partnership would enhance MB&F's operations by offering access to Chanel's extensive network of specialized suppliers and resources.

Chanel's Legacy in watchmaking partnerships

Chanel has a well-established history of forming strategic alliances in the watchmaking industry. Since launching its watchmaking division in 1987, Chanel has invested in and partnered with several other leading watchmakers, including Romain Gauthier, F.P. Journe, and Tudor (via Kenissi).

This new collaboration with MB&F further demonstrates Chanel's long-term commitment to fostering the growth of high-end watchmaking through partnerships with both established and emerging brands.

A New Chapter for MB&F

I am quite certain that this partnership with Chanel marks the beginning of a new chapter for MB&F as an independent brand. At the same time, this agreement not only positions Chanel as a key supporter of high-end watchmaking but also reinforces its role in the industry's ongoing evolution.