Audemars Piguet Unveils New AP House in Milan's Fashion Heart

The AP House Milano has been unveiled, marking a new chapter in the heart of Milan's fashion district. This opening breathes new life into the luxury watchmaking scene, marrying the craftsmanship of Audemars Piguet with the vibrant culture of Milan.

Situated in the iconic Via Bagutta, just a short distance from the legendary Piazza San Babila and the high fashion district of Montenapoleone, the AP House Milano stands as a testament to the city's rich heritage and its status as a fashion capital. This prestigious location, nestled within one of the most distinguished neighborhoods, adds to the allure of the brand, enhancing its presence in a city known for its sophisticated taste and luxurious lifestyle.

The journey of the AP House concept began in Milan in 2017, introducing a revolutionary retail model that blended the allure of luxury watchmaking with an inviting atmosphere where enthusiasts could immerse themselves in the world of Audemars Piguet. The concept has since flourished, with the Milano edition joining other illustrious AP House venues around the globe, including Amsterdam, Hong Kong, and Los Angeles, the latter of which opened its doors last September.

Transforming the former Garage Traversi, a space that once served as a garage, into a contemporary luxury shopping destination, the AP House Milano showcases the vision of architect Giuseppe De Min. With its rationalist architecture, featuring curved facades and steel-framed windows, the building narrates a rich history while inviting guests to explore its modern transformation.

In collaboration with Lissoni & Partners, the design of AP House Milano is a masterpiece of balance, where the serene beauty of the Vallée de Joux meets Milan's design principles. The interiors, spread across five floors combine wood, glass, and metal, creating an environment where the heritage of Audemars Piguet and the essence of Milanese design converge.