Our guide to the upcoming 2024 Geneva Watch Week

Geneva Watch Week, the pinnacle event in our watch enthusiasts' calendar will commence next week on April 9th, 2024. As every other year, this week is poised to be full of enthusiasm and excitement. Suitable for both industry experts and aficionados, this eventful week promises a wealth of opportunities for exploration and discovery in the world of watchmaking.

To assist you in planning your trip to Geneva (if you are like enough to be there), our guide offers a sneak peek into what you can expect in terms of events that will be unfolding throughout Geneva Watch Week.

What you shouldn't miss:

INDEPENDENT WATCHMAKER stands at the Hotel Beau-Rivage in Geneva

The Hotel Beau-Rivage becomes a hub for independent watchmaking, hosting brands like De Bethune, Byrne, and others, continuing the tradition set by the Geneva Watch Days, a watchmaking gathering founded in 2020 by six prestigious watch brands: Breitling, Bulgari, De Bethune, Girard-Perregaux, H. Moser & Cie. and MB&F. 

SIWP – Swiss Independent Watchmakers Pavilion - (9th to 13th April) at the Confederation Centre

A selection of brands will exhibit at the Confederation Centre as the primary goals of the SIWP include highlighting independent watchmaking brands, safeguarding the global reputation of the Swiss made label, and demonstrating that the prestigious brands featured in the SIWP pavilion are authentic and sourced directly from the manufacturer.

WATCHES AND WONDERS (9th to 15th of April) at the Palexpo in Geneva

For its 2024 edition, Watches and Wonders is hosting 54 brands, showcasing their newest releases and existing collections. Alongside regular participants such as leading manufacturers (Rolex, Patek Philippe, and brands from the Richemont and LVMH groups) several new exhibitors will be present, including Bremont, Eberhard & Co, and others. A well-known independent brands, H. Moser & Cie, is making a long-awaited return to the fair too.

In this 2024 edition, the public days have been expanded to three, alongside the "In the City" initiative, which aims to bring the passion for watchmaking to the heart of Geneva through guided tours, workshops, and in-store events.

TIME TO WATCHES (10th to 14th of April) at the Haute école d'art et de design in Geneva

Time to Watches is back for its third edition, serving as a launching and media platform for 55 more than 55 manufacturers: smaller brands, micro-brands, and some larger independent watchmakers. It schedule includes 12 unique presentations and 30 experts that will explore the topics revolutionising the industry. Unlike other shows, it is completely open to the public and will take place at HEAD, Geneva’s prestigious art and design school.

FRANCK MULLER & WPHH - World Presentation of Haute Horlogerie -
show (15th to 20th of April) at the Domaine du Grand Malagny in Genthod

The Grand Malagny estate overlooks Lake Geneva and the Alps from the village of Genthod, where Franck Muller has been established for 25 years. In this exclusive setting, Frank Muller and associated brands will present their latest timepieces as part of the World Presentation of Haute Horlogerie. The master watchmakers of this world-known Manufacture will showcase timepieces to clientele, press, and distributors.

MASTER OF HOROLOGY, AHCI (9th to 14th of April) at the IceBergues” Gallery, in the Saint Gervais district of Geneva

AHCI stands for Académie Horlogers des Créateurs Indépendants. This location is a key and mythical place for watchmaking since the 16th century so it makes sense to held an event like this in here that is aimed to fans of independent watchmaking. The AHCI event will showcase over 20 watchmakers and clockmakers.

INDEPENDENCE DAYS (9th to 14th of April) at the Watchmaker United boutique

This event focuses on showcasing emerging brands that embody the spirit of independence, boldness and uniqueness in watchmaking, offering a platform for lesser-known but equally innovative creators. A perfect setting for highlighting the next generation of artisans of our field.

THERE IS MORE

Several brands are taking the opportunity to exhibit independently in downtown Geneva, bringing the watchmaking experience closer to the public in various prestigious locations. We invite enthusiasts travelling to Switzerland to explore and discover!