Rolex celebrates 2024 with Vienna Concert and a new Day-Date dial

Rolex's Partnership with the Vienna Philharmonic

Rolex, a major supporter of the arts, has been an Exclusive Partner of the Vienna Philharmonic since 2008 and the Exclusive Sponsor of the New Year’s concert since 2009. The 2024 concert wasbroadcasted in over 90 countries and streamed on medici.tv, marking the beginning of a year filled with prestigious Vienna Philharmonic concerts sponsored by Rolex.

The Vienna Philharmonic's New Year's Concert and 2024 highlights

Vienna Philharmonic's 84th annual New Year's concert was a globally celebrated event held in the Golden Hall of Vienna’s Musikverein. This year, the concert featured German Maestro Christian Thielemann as the guest conductor. The program predominantly showcased Johann Strauss's music, his family, and contemporaries.

After yesterday´s renowned New Year’s performance, the upcoming year will feature a sequence of esteemed concerts by the Vienna Philharmonic, under the sponsorship of Rolex. The lineup includes various performances:

• Carnegie Hall in New York on 1st March
• The Summer Night Concert at Schönbrunn Palace in Vienna on 7th June
• A concert at the Auditorio Nacional de Música in Madrid on 1st October
• A performance at the Théâtre des Champs Elysées in Paris on 5th October
• Concerts at the National Centre for the Performing Arts (NCPA) in Beijing, a premier venue for performing arts in China, on 4th and 5th November."

Rolex celebrates the heritage of the Vienna Philharmonic with an innovative Day-Date Dial Design

The Vienna Philharmonic, founded in 1842, is celebrated for its unique sound and artistic integrity. It is known for events like the New Year’s Concert and the Summer Night Concert at Schönbrunn Palace, drawing large global audiences.

Rolex celebrates this heritage and unveiled a unique Day-Date dial (presumably enamel) that features a cello design, marking the brand's inaugural watch dedicated to music.

The upcoming Day-Date's dial showcases a three-part cello illustration, each part rendered in different shades of green and outlined in gold. This combination of green and gold has proven successful for Rolex, which already offers three variations of green dials in its Day-Date collection: green ombré, olive green, and a green lacquer dial.

After the colourful, yet highly demanded, balloons' dials in the Oyster Perpetual collection, and the puzzle & emoji dials for the Day-Date, this one seems like a safe bet. Price has not been disclosed but this will surely be a very exclusive and limited run.